always
connected
true-blue
berry folk
Salt of the earth. Berry obsessed. #1 fruit fan. Call us what you want but we are all
here for the berry. We believe that our mutual love of the sweet, the tart, and
the juicy is worthy of a community. Our growers, employees, and retail partners
devote their lives to bringing you the best berry.
At Always Fresh, it’s our job to make those lives better.
starting fresh
It should be no secret that we owe everything to our growers… they’re the ones spending Christmas night in cold rain to make sure their sprinklers don’t freeze up. They’re the ones waking up before dawn and sitting down only after dark. Always Fresh started as a family business, so we know all about generations depending on businesses like ours.
We don’t talk. We do. We do what it takes to treat our growers as the hard-working, wonderful people that they truly are.
Any berry company can tell you how much they care for their growers.
Our growers will tell you themselves.
beyond the berry
The real reason we are here is to build community, better
lives, and bridge gaps. Is it about the berry? Always.
But the berry is about more than you think.
We grow from here
From training to team culture, each individual employee is part of our continued success. We believe it’s important to invest in our people, the same way we do in innovation and quality. You simply can’t grow the best berries alone.
Good people deserve great berries
You trust us to provide delicious, nutritious berries, and it’s our job to gain and cultivate that trust. We don’t make promises we can’t keep, which is why we are Primus GFS certified, and maintain the utmost quality and safety standards for all of our berries.
The root of giving
Agricultural communities across the world often face challenges, economically and socially. We started The Giddings Family and The Always Fresh Farms Foundations specifically to help communities in the areas where we grow. Locally, we also proudly support the Boys & Girls Club, Warrick Dunn Foundation, Honor Flight and the Pediatric Center.